Dunkin’: Menu, marketing drive 3Q sales growth

Staff Writer
Dunkin’: Menu, marketing drive 3Q sales growth

Dunkin’ Brands Group Inc., parent company of Dunkin’ Donuts and Baskin-Robbins, reported Tuesday a decline in third-quarter income, driven by expenses surrounding its initial public offering in July, but discussed positive sales trends and aggressive expansion plans.

The Canton, Mass.-based company also said Tuesday that certain shareholders would hold a secondary offering of stock, looking to sell 22 million shares in the fourth quarter. Dunkin’ Brands is not selling stock and will not receive proceeds from the pending sale.

Looking at third-quarter results, Dunkin’ officials said new menu items, consumer engagement and operational improvements helped performance during the company’s first full quarter as a public company, which ended September 24. The company held its initial public offering at the end of July.

In a conference call to discuss the quarterly results, chief executive Nigel Travis and chief financial officer Neil Moses said same-store sales at both Dunkin’ Donuts and Baskin-Robbins increased on the strength of new menu items, improved and targeted marketing programs and greater efficiencies resulting from new technologies, like point of sale systems.

Domestic same-store store sales for Dunkin’ Donuts rose 6 percent in the quarter, up from a 2.7 percent increase in the third quarter of 2010. Domestic same-store sales at Baskin-Robbins rose 1.7 percent, turning around a 5.8 percent decline a year earlier.