Chipotle Testing Craft Beer in Chicago
5 Rabbit Cerveceria provides brews in Chicago test
A handful of Chipotle units are about to grab a few more coolness points, as the chain is launching a test of locally produced craft beers at some of its Chicago-area restaurants this month.
According to the Huffington Post, the 15 Chipotle units in Chicago will be offering beers by 5 Rabbit Cerveceria, a young, Chicago-based operation that describes itself as the country’s first Latin-themed craft brewery.
The brews to make the cut are the company’s 5 Rabbit, a golden ale described as simple and somewhat similar to Corona, and 5 Vulture, a dark ale with chiles and spices that’s been compared to Negra Modelo.
According to the Chicago Tribune, the Chipotle deal is the biggest audience the indie label has had, but founder Isaac Showaki said they do not anticipate a problem keeping up with demand. The company has a new brewery in Bedford Park, Ill., and expects to be producing there by the end of the year. Their goal is to hit 6,000 bottles in 2013.
Chipotle says if the 15-unit test does well the 5 Rabbit brews could be expanded to the rest of the Chicago stores, and other craft beer labels could get a shot as well.