Celebrity Jet Chefs Cook for the Style-High Club

The latest industry trend? Celebrity chefs
Staff Writer
Airline Trends: Celebrity Chefs | News

Duff Goldman

Celebrity chefs are jumping onto airline food.

For those who fly in style, there's a new way to make sure they wine and dine in style.

Jet Chefs is a new program from the private aviation company Smart Jets, which is trying to differentiate its service by offering clients something more, something you won't find flying commercial.

"Individuals in the top 1 percent have a net worth of over $30 million, so this is our target consumer," said Sergey Petrossov, co-founder and CEO. "These individuals are willing to pay for a quality experience, they are willing to overpay to have what they want."

Petrossov said he expects people chartering private jets want high-caliber meals to enjoy on their flight or at their destination. So he's creating the Jet Chefs program as a way for clients to order exclusive meals for their exclusive flights.

Mile High Meals or When You Land

Here's how Jet Chefs will work. When a client books a charter plane through Smart Jets, they can use an app to customize the type of meal they want, where they want it, and how much they're willing to spend. Based on what's requested, Jet Chefs will go to work creating a high-end meal to take on the flight or at the destination.

You want to spend $600 for a special seafood lunch from an exclusive restaurant in San Francisco? Jet Chefs said it will be waiting for you when you get on board.

You want to spend $3,000 on a catered meal from a celebrity chef when you land in Miami? Consider it done.

"If they want somebody [chef], they are going to have that somebody. There are some people who just want what they want and they are going to have it. That is why we have to work with a network of celebrity chefs and network of restaurants where the celebrity chefs are located."

The price will depend on what's ordered, the chef or restaurant that's requested, and how much those flying are willing to pay.

"If they want something specific or custom order, of course those are handled on a case by case

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