BK Extends ‘Long’ Concept to Breakfast

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From burgerbusiness.com, by admin
BK Extends ‘Long’ Concept to Breakfast

Burger King is having a good time with its “extra long” concept. On the heels of its Extra Long Buttery Cheeseburger it has quietly added a Supreme Breakfast Sandwich that doesn’t use the name but follows the double-up idea. The 880-calorie sandwich, reported by TheImpulsiveBuy.com, has two side-by-side fluffy eggs, each with a sausage patty, bacon and melted American cheese on the same hoagie bun used for long burgers.

BK_SupremeBeakfastSandwich

In Spain, Burger King is selling the “Long Nacho” burger: two beef patties, cheese slices, taco chips and Cheddar sauce.

Meanwhile, it didn’t take long—a matter of hours—for competitors to undercut Burger King’s two new Grilled Dogs, introduced yesterday (priced at $1.99/$2.39 with chili). By mid-day Checkers/Rally’s had launched a price war. By evening, West Coast chain Wienerschnitzel was “thanking customers for their loyalty” with a coupon for a free all-beef dog with chili with any purchase through the end of February.

Checkers/Rally's

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What should prove to be one of the more interesting entries at the upcoming South Beach Wine & Food Festival is the work of two culinary students from Florida International University’s Chapin School of Hospitality. Yolanda Marie Suarez (below, l.) and Michelle Nicole Diaz won Red Robin Gourmet Burgers and Brews’ 4th annual competition with their Loaded Baked Potato Burger.

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Suarez and Diaz share a $10,000 scholarship and earn entry into the SOBE Burger Bash on Feb. 26. Their burger combines melted Cheddar, crispy bacon, sour cream, chives and Red Robin’s signature steak fries stacked on a fire-grilled burger and served on a potato bun. Said Red Robin SVP-CMO, “We applaud Michelle and Yolanda for combining two American favorites—loaded baked potato skins and burgers—into one unique, Red Robin-worthy burger that we are proud to showcase among the best in the business at the Amstel Light Burger Bash.”

TV personality Andrew Zimmern heads the judges for the Burger Bash, presented by Schweid & Sons. Also judging are past winners Brad Halsten of The Burger Dive in Billings, Mont., and last year’s winner Michael Sanchez, owner of Miami’s Latin House Grill. A version of Sanchez’s Mad Love Burger—a half-pound Angus patty with Cheddar and Parmesan crisps, jalapeňo relish, candied bacon, avocado, citrus marinated tomato and onion, and shredded romaine on a ciabatta bun—joined the Red Robin menu as a November-December LTO.

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Tidbits:

⌘ McDonald’s has partnered with Chobani to give its parfaits and McCafé smoothies a Greek-yogurt spin in Southern California, The San Diego Union-Tribune reported. Also about 800 SoCal units are testing healthful breakfast bowls: one with egg whites, turkey sausage and kale, and the other with scrambled eggs, chorizo and crispy hash browns, the paper reports. The bowls were tested briefly last year; this test is broader.

⌘ The national “McPick 2 for $2” promotion has ended, according to McDonald’s website, but some co-ops continue to offer McPick deals. This is causing confusion, especially at media outlets that don’t understand the difference between franchisees and parent companies. For example, recent articles claim “McDonald’s announced” the Chicken McGriddle test. The company did no such thing. A franchisee is doing the test locally on his own; he announced it, and it’s not national.

⌘ In the UK, McDonald’s has dropped the “Big Breakfast” platter to the consternation of many.

⌘ A class action filed in Orlando Federal Court claims Wendy’s negligently exposed its customers’ credit and debit card information. Wendy in January disclosed it had discovered malicious software planted to steal consumer data, according to Courthouse News.

⌘ Can you make bacon out of beef? Burger King does in Malaysia, where many don’t eat pork, and has trademarked its name, Beefacon. It’s on a burger named the “Wonder Whopper.”