BK Extends Chicken Fries Brand to Rings

BK Extends Chicken Fries Brand to Rings
From burgerbusiness.com, by admin

Burger King is the royalty of line extensions. It has revived the Whopper franchise a hundredfold with new or semi-new versions. It’s doing the same now with the Chicken Fries brand it first introduced in 2005. They were gone in 2012; back s an LTO in August 2014; then permanently back in March 2015. We’ve seen Fiery Chicken Fries, (August 2015), Buffalo Chicken Fries (October 2015) and Jalapeňo Chicken Fries.

Now comes a shift in format with Chicken Fries Rings, introduced as an LTO. Suggested price is $2.89 for a six-piece order. Burger King also is bringing back its 10-for-$1.49 chicken nugget offer.

Burger King Chicken Fries Rings2


Jack in the Box is testing English Muffin breakfast sandwiches, according to Brandeating. The Dallas test involves Black Forest Ham & Cheddar and Smoked Gouda & Bacon varieties.

In case you missed it, Carl’s Jr. has a new breakfast sandwich carrier: an Auntie Anne’s soft pretzel roll for its Pretzel Breakfast Sandwich (with eggs, sausage and American and Swiss cheeses).


The NPD Group reports that foodservice visits by Hispanics rose by 1% to 10.5 billion last year, while the overall customer count was flat. Hispanic consumers index higher for quick-service visits and under-index for visits to full-service restaurants.

Hispanic consumers are more likely to visit a chain brand than an independent, choosing chains 74% of the time (compared with 60% for non-Hispanics. Hispanics also are more likely to dine out with children (42% of occasions) than are non-Hispanics (30%).

Rate this Story