The celebration is in honor of National Donut Day, which occurs on the first Friday of June each year. The hotel will be selling the beignets in groups of three for five dollars and fifty percent of the proceeds will go to the Salvation Army.
According to the Salvation Army website, the holiday was created by their organization during the Great Depression in Chicago. “National Donut Day honors our military veterans and commemorates the work of Salvation Army volunteers who used the tasty confection to comfort American soldiers in France and Germany during World War I.”
Beignets, according to the Sheraton’s press release, are “known as the first original donut,” are an icon of the vibrant New Orleans food culture.
Through this promotion, The Sheraton hopes to give visitors the chance to wake up to one of NOLA’s favorite treats while also giving back to the local community.”