America Says No to GMO: Cheerios Go GMO-Free

The fight against GMO use gains traction as breakfast giant General Mills announces GMO-free original Cheerios

General Mills announced Jan. 2 that it would make its popular original Cheerios breakfast cereal without GMOs.

The movement against the use of genetically modified organisms (GMO) in food products sold in the United States has gained momentum in the battle for the thorough disclosure by labeling and/or the complete elimination of GMO use. A genetically modified organism is an organism whose genetic material has been modified using genetic engineering techniques. Whether or not these foods have a direct negative effect on health is a widely debated issue, but a recent New York Times poll found that 93 percent of Americans still want genetically modified foods to be labeled.

With this said, it is not surprising that a principal producer of breakfast foods in America would take the lead in banning GMOs in their foremost product. General Mills announced Jan. 2 that it would make its popular original Cheerios breakfast cereal without GMOs, and U.S. consumers would see it labeled as such. "We did it because we think consumers may embrace it," the company said. "But it’s not about safety."

Agrochemical giants such as DuPont, Monsanto, Syngenta, and BASF, joined by food behemoths including Coca-Cola, PepsiCo, and Kraft Foods used $46 million toward means to convince voters to reject a GMO-labeling proposal, whereas companies against GMO use spent $9 million. The mere fact that these agrochemical giants are willing to spend $37 million more than their opposing parties should serve as an omen to uninformed consumers, who are kept in the dark, that the giants have something to hide. Consumers and bystanders of the debate must wonder if the main concern being debated regards America’s health or the economic success of these food ventures.

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Murray’s Chickens receives dozens of requests from customers each week asking for non-GMO chickens. Many also pointed out they are very price sensitive when it comes to buying organic food for its non-GMO attributes. We heard our consumers with the January 17th launch of our Murray’s USDA labeled NON-GMO Project Verified chicken that will offer organic non-GMO attributes without the organic price tag.
Its people or companies like Murray’s that always get overlooked in articles for our growing practices just because we are not certified organic. Our label claims, such as “Grown Without The Use Of Antibiotics” Certified Humane” and “Non-GMO Project Verified” assure our customers the Murray’s Chicken they are serving their family was produced ‘better-for-you’ whether it be more humane, sustainable or healthy. Technically, USDA forbidden use of the term “Not Made With Genetically Modified Ingredients” on organic packaging. However USDA does allow organic processors and processors like us the ability to affix the Non-GMO Project Verified label offered by third party certified Non-GMO Project for products produced according to rigorous best practices for GMO avoidance.
Thanks for listening.

Kristen Lee's picture

Good read. Thank you for the article! cheer up!

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