7UP Antioxidant Taken Off the Market

After pressure from lawsuit, the beverage company removes the nutrient boosting soda.

Flickr/found_drama

Soda that’s good for you? We knew it was too good to be true.

Dr. Pepper Snapple Group recently announced its decision to remove 7UP Antioxidant from shelves, after taking hits from an advocacy group for making misleading claims about the beverage. The decision came on Thursday after the group filed a lawsuit against the beverage company, which alleged the labeling impled the antioxidants came from natural fruit juice, rather than the added vitamin E the company actually used. “It’s an implied claim of healthfulness without any evidence,” said Mike Jacobson, the executive director of the Center for Science in the Public Interest.

7UP Antioxidant is currently available in three flavors: Cherry Antioxidant, Mixed Berry Antioxidant, and Pomegranate Antioxidant. The line of seemingly nutritious sodas, which were launched in 2009, features photos on their labels of fresh fruit, despite the lack of fruit or juice within the drinks.

Still, the beverage company insists its decision to remove the product does not spring from the lawsuit, but rather a desire to be consistent across the brand. They also continue to stand by the 7UP labeling, which does not claim that it contains juice or fruit.

It seems like we’ll have to get our nutritional boost elsewhere.  


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0
3.1
Ratings20


Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage


Latest from The Daily Meal

The Daily Meal Video Network
A Lesson in Limoncello

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
CAPTCHA
Please answer this Captcha to prove you are human
Image CAPTCHA
Enter the characters shown in the image.
CAPTCHA
Please answer this Captcha to prove you are human