4food

The Wall Street Journal
Opening its first store here on July 6, 2010, this chain will let customers brand their own burger creations and pocket 25 cents every time someone buys one of their concoctions.

Thrillist
This spot's got a build-a-burger menu that'll give you the opportunity to create more than 140 million possible combos.

Ethikus
4food is an ethical & sustainable restaurant participating in Shop Your Values Week! Pledge now and receive discounts at 200+ businesses in NYC from May 3-10, 2012. #SYVW

Metromix
Could be the prototype for the fast-food joint of the future: organic, sustainable ingredients, iPad-toting waiters, a massive Foursquare/Twitter feed scoreboard. OMG, YOU ARE ON FOURSQUARE

Marcel B.
Check in to see your name in lights.

The Corcoran Group
A donut shaped pork hamburger? With pickled peppers, shitake mushroom and sweet chili? Delicious! Create your own mouthwatering combo.

Oz L.
Completely overrated and not worth the price of admission. Restaurants should focus on food and not technology.

Dave K.
Tyriek is the man! Great job with my order. VERY #likeable guy and restaurant.

David B.
Avoid at all costs - all gimmick, no flavor. There is a McDonald's across the street that is cheaper and better.

Afotey
The Lamb Burger I made was absolutely phenomenal! Great atmosphere, friendly people, pretty servers...LOL

Tiffany S.
eat your burger (i like the wild salmon) on the steps in front of the giant media screen and watch your tweets scroll by.

Tim M.
Get a free Powerball ticket with the purchase of a Wholeburger meal today only. Do it :-)!

Kirk M.
Try the Red Sangria & Strawberry Daquiri - Do you see anyone from @Foodspotting in the background? (via @Foodspotting)

Erin S.
Gluten-free clearly labeled on the menu

amNewYork
4food is revamping the notion of fast food: burger patties don’t have to taste like cardboard, and sides can be flavorful and healthy. If you’re a first-timer, start with the signature (W)holeburger.

Alejandro n.
THEY HAVE FREE IPADS 4 use

Hugh T.
Try the lamb burgers.

Marc P.
Try Marc's Beef Burger, it's high protein and taste!

The Spark Group
Can you say "HELLO FUTURE"? 4food features a monitor that streams Foursquare check-ins, Tweets, and restaurant info. And orders? Yah, they're taken on iPads.

Kumiko I.
Don't forget your bubble tea.

Sid V.
I got a burger with eggplant parm. It worked! The receipt tells you how many calories you're consuming. That's killer. Come for the food, stay for the iPads.

gil A.
Try the beef mofungus combo, its trippy baby

StefanoBlack?
One of the build-your-own burger joints that have been popping up for years. In this case, you get a burger with a hole in it - then you fill the hole with stuff. Very sexual. Try the fancy drinks.

Victoria W.
Wholesome food, free wifi, friendly staff and the owner was so nice. Def recommend

George G.
Avoid - so so food, long wait, go to Essen next door instead. Focus on making food faster not iPads in your waiting area

Eugene L.
Pretty kewl they post up the music they showcasing