They Secretly Invested in a Denver Pizzeria
Last year, Chipotle and the owners of Boulder’s renowned Frasca Food & Wine opened a pizzeria in Denver called Pizzeria Locale, complete with a high-tech infrared pizza oven. Personal pizzas cost just $6.50 and only take a few minutes to cook. It was a massive secret — only about 20 people in total at both companies were in on it — and shockwaves went through the industry when word got out late last year. As to whether Locale will be “the next Chipotle of Pizza,” that remains to be seen.