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Forget the celebrity endorsements (like the Shaq Pack at Burger King), that he has recipes named for him, or his acts of culinary kindness (like donating 2,500 pounds of pasta). In 2007 "The Big Agave" created a TV show, “Shaq’s Big Challenge” to encourage six “severely obese” children to lose weight and adopt a healthy lifestyle. The Facebook page devoted to renaming the LSU dining hall the "Food Shaq" starts to make sense.
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