Napa, CA (RestaurantNews.com) Zapper, the rapidly growing mobile payment app, has been igniting the restaurant industry for the last 18 months in the US. The company is now launching its in-app loyalty card to automatically earn rewards with every payment, thus enabling diners worldwide to ditch their credit cards completely. Zapper’s new upgrade to its all-in-one marketing platform makes this very simple for restauranteurs worldwide using its solution.
Charlie Crebs, General Manager of Napa Palisades Saloon, says he is really excited to launch Zapper’s new in-app loyalty system. “Without marginal costs from printed loyalty cards and with the integration into our Point-of-Sale system, Zapper’s digital loyalty system means lower cost and easier management of our loyalty program,” Crebs said. With this simple and automated process, Crebs stated customers are instantly rewarded and “we can quickly check the status of each card in the Zapper portal to avoid any confusion and discrepancies.”
Zapper’s mobile app users already love being able to quickly pay via QR code on their bill, redeem vouchers, and give immediate feedback on their dining experience. Yet, many do find their wallets may still have loyalty cards. Many Zapper merchants have even started utilizing a ‘fast lane’ approach, accepting only Zapper payments, to help boost line speed at busy times as well as increase staff efficiency.
Profitable restauranteurs know consumers are becoming more tech-savvy. RetailMeNot found almost 1/3rd of people use their smartphones to hunt for deals and incentives before dining out. Thus, targeted offers and loyalty programs are key ways to encourage repeat visits, create habits, and reward customers for dining. Zapper’s seamless new upgrade to its all-in-one marketing platform simplifies this for businesses around the globe using its solution.
The growth in smartphone use has driven significant changes in customer behavior and presents a huge opportunity to businesses. Per the 2016 Bond Loyalty Report with VISA, 57% of their members would like to engage with loyalty programs through mobile phone. 3C’s revealed that 60% of consumers make more visits/purchases monthly because of a mobile enabled loyalty program. Zapper gives businesses a smart way to both automatically know more about their customers and reward loyalty to encourage future spending via in-app rewards, messaging, push notifications, loyalty (both points-based and visits-based), and beacon technology.
Zapper’s marketing service features for restaurants and customers include the following:
Launched their first US market in early 2015. Zapper specializes in mobile payment, loyalty, and marketing solutions for restaurants and is in restaurants across the U.S. Zapper is in over 6,500 restaurants worldwide. The Zapper app is free to download for Android, iOS, and Windows Phone platforms. FMI, please visit, www.Zapper.com.
Mary E. Regan, Publicist
mary@ProPublicist.com (Charleston, SC)
Josh Miller, EVP, GM
josh.miller@Zapper.com (San Jose, CA)