Irvine, CA (RestaurantNews.com) Yogurtland, the ever-popular self-serve frozen yogurt pioneer, today announces the addition of four new senior team members. According to Yogurtland founder and CEO Phillip Chang, these new team members bring depth of experience and leadership qualities that will help strengthen the brand’s foundation and reinforce its infrastructure for growth.
The four new team members joining Yogurtland include:
Jeff Sweetman, vice president of operations, will oversee all franchise and company store operations for the more than 300 Yogurtland locations, bringing more than 30 years experience to this position. Sweetman was most recently executive vice president of operations at Quiznos. He has also held operations positions at Subway, Togo’s and Dunkin Brands.
Arnold Dominguez, director of operations services, will lead guest and franchisee services focusing on developing operations processes to improve customer service. With decades of experience, Dominguez held similar positions at Del Taco and La Pizza Loca.
Don Spring, regional director of franchised operations, will lead franchise operations and support for all California Yogurtland locations. He has held franchise operations positions at Quiznos and Dickie’s BBQ.
Tim Fuhrman, director of marketing, will develop and manage implementation of all marketing and branding efforts for Yogurtland. Fuhrman has previously held marketing positions with J.D. Powers and operated his own brand marketing agency Brain Saw where he developed advertising and brand campaigns for Del Taco and other leading brands. He brings more than 25 years of marketing research, brand development and advertising experience to his position at Yogurtland.
“This is the right team at the right time to help Yogurtland achieve its next level of growth,” said Phillip Chang who founded Yogurtland in 2006. “Next year we will celebrate Yogurtland’s 10th anniversary and with this strong team, our committed franchisees, and an energetic, creative corporate staff, we can achieve so much. We look forward to growing with more stores, continually improving customer service and taking care of the communities in which we operate.”
Yogurtland’s Dairy Makes The Difference
As the frontrunner in the recent frozen yogurt industry surge, Yogurtland is one of the nation’s first and most popular self-serve frozen yogurt brands. The company has transformed the industry by reshaping a popular trend into a growing business by redefining the dessert experience and delivering ultimate customer control.
Yogurtland is the only frozen yogurt purveyor to operate its own dairy, allowing the brand to develop unique and exotic flavors and control the quality control to the company’s high standards.
At its stores, Yogurtland offers an extensive variety of frozen yogurt and sorbet flavors daily and a colorful appealing topping bar filled with healthful and indulgent options. Paying by the ounce, guests can choose among 16 different yogurt flavors and more than 60 fruit and premium toppings to create their own delicious frozen treat and top it off their way.
Further separating Yogurtland from competitors is the company’s team of flavorologists, who develop the proprietary recipes for the brand’s more than 100 different and customized flavors. Whether traditional or exotic, each flavor uses real ingredients sourced from their original locations. By controlling the entire frozen yogurt making process, Yogurtland has raised the standards for flavors and quality to new heights and much to the delight of millions of fans.
Naturally occurring calcium makes Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. All of Yogurtland’s flavors meet the National Yogurt Association Criteria for “live and active culture frozen yogurt” and are produced in a kosher-certified facility. Yogurtland features non- and low-fat yogurt flavors as well as non-dairy and no sugar added choices.
Presently there are Yogurtland locations across the U.S., Australia, Guam, Thailand, Venezuela and Dubai. For more information, visit http://www.yogurt-land.com.