Boston, MA (RestaurantNews.com) YoFresh Yogurt Café, the popular frozen yogurt chain that serves a medley of all natural nonfat frozen yogurts, toppings and smoothies is seeking to expand in territories throughout the U.S. Coming off the heels of an IBISWorld report on the frozen yogurt industry that projects annual revenues of $2 billion and noted annual growth from 2010-2015 of 20.6 percent, YoFresh’s expansion comes at a time of a growing awareness of the importance of making healthy diet choices. Providing many frozen yogurt flavors that are gluten free and have no sugar added, along with topping options that include fresh fruit, granola and nuts, YoFresh is responding to the demand for delicious treats that are as healthy as they are great-tasting.
Founded in 2009 by CEO Chris Gregoris, YoFresh plans to have 70 locations by 2018. To encourage further growth, the company has recently implemented a number of new franchising strategies in order to benefit both existing and prospective franchisees alike.
“We’ve redoubled our efforts to build a system of dedicated franchisees,” said Gregoris. “A franchise is only as strong as its weakest franchisee, so we’re committed to growing and sustaining a system that will ensure franchisees receive the support they need to build the best business possible. We’ve learned a lot in our six years of business, chief among it all the importance of fostering a great relationship between franchisor and franchisee.”
With both individual and multi-unit development deals available, as well as the option for retail or kiosk YoFresh locations, Gregoris remains confident that the franchise is primed to set itself apart from competitors.
“When you’re in a competitive industry like that of frozen yogurt, you evolve or die,” said Gregoris. “What YoFresh has done is adapt to the changes in the marketplace and the demands of both customers and franchisees in order to create a concept that can endure and, moreover, prosper. With the choice of retail and kiosk YoFresh locations, franchisees are given access to a business model that adapts to them. In the end, it’s win-win for both customers and franchisees.”
About YoFresh Yogurt Café
Founded in 2009 by Chris Gregoris, YoFresh Yogurt Café is a Boston-based self-serve frozen yogurt chain that offers a multitude of frozen yogurt flavors and toppings, many of which gluten- and fat-free. YoFresh Yogurt Café has over 30 locations open and pending throughout the country, with plans to grow to over 70 locations by 2018. For more information on franchising opportunities, visit http://www.yofreshyogurtcafe.com/index.cfm?id=4.
Sanderson & Associates