Sometimes you have to go back to the beginning to recapture the simplicity and authenticity of a classic.
In 1969, Dave Thomas had a vision of building a different kind of hamburger restaurant. One that focused on serving food made with quality ingredients and care – like you would make for your family at home. Dave’s motto was “We Never Cut Corners on Quality,” which is why Wendy’s has been serving fresh, never frozen beef – and distinctively square hamburgers – for more than 45 years.
Starting this week, Wendy’s will unveil a new marketing campaign that focuses on Wendy’s signature product – the Dave’s Single. The classic hamburger, made with 100 percent fresh, never frozen North American beef, is now bundled under a new bakery-style bun inspired by Dave Thomas’ original recipe and a creamy coat of Dave’s signature mayo. Topped with premium produce, like hand-chopped tomatoes, full heads of fresh lettuce, crisp red onions and crinkle cut pickles, this sandwich is now wrapped in foil to keep things extra hot. *Also available in Dave’s Double and Triple.
Wendy’s new ads will focus on what makes Wendy’s “deliciously different” against its competitors, such as the fact that Wendy’s uses only 100 percent fresh, never frozen North American beef and that Wendy’s supports a supply chain that costs more than a frozen one because fresh is a difference you can taste.
You’ll see “deliciously different” get carried through to future campaigns as well.