BloomNation, often referred to as “the Etsy for flowers”, is the world’s largest online flower marketplace showcasing the designs of top artisan florists in over 3,000 cities nationwide. Unlike other sites, BloomNation doesn’t allow stock images and ensures the arrangement consumers fall in love with is the arrangement received by sending BloomSnaps, photos of the bouquet before delivery. The site offers 100% transparency between the florist and the consumer and cuts out the middleman to bring business back to the heart of the industry. Named by Entrepreneur and Business Insider as a top startup to watch and backed by Andreessen Horowitz, Ronny Conway, Spark Capital, Chicago Ventures and CrunchFund, BloomNation also strongly supports local flower shops and studios across the country, getting these small businesses discovered by consumers from across the globe. The company was initially started after Co-Founder and CEO, Farbod Shoraka heard the pain points of his aunt, a local florist who was struggling to keep her business’ doors open. As a consumer who would regularly order flowers online for his girlfriend and frequently end up as a disappointed consumer, Farbod created BloomNation and brought on his two best friends, Gregg Weisstein and David Daneshgar to disrupt the industry.