Customers Swarm Bakery for Bunny Bread in Japan

Bunny-shaped loaves inspire run on new bakery in Japan

A new bakery in Tokyo has lines queueing up to buy limited-edition loaves of bread shaped like a bunny rabbit's head.

There are a lot of ways to make a restaurant stand out from the crowd, but one Japanese bakery may have figured out the trick is to make one’s products look like fluffy animals, which also look good on Instagram, because its new bunny loaves are hopping off the shelves.

According to Rocket News 24, a new bakery called Usagi-za Lepus opened recently in Tokyo, and it has had lines of customers down the street since its opening, all because of a loaf of bread shaped like a bunny rabbit’s head. The more popular the bread gets, the longer the lines grow, and the more people who want a loaf of bunny bread for their own cute toast or sandwiches.

The bakery also sells croissants and pastries and non-bunny bread, but the rabbit loafs are the most sought-after items, even though the bakery says it only makes 32 bunny loaves each day, and they go on sale eight loaves at a time, at 10 a.m., 11 a.m., 3 p.m., and 5 p.m. each day.


Bunny-shaped loaves from Usagi-za run about $2.60 for a six-slice loaf, and they make excellent sandwiches and toast. They also appear to be a very good way to get people to line up in front of a bakery for hours on end.