U.S. Census Bureau Daily Feature for March 24: American Wines

From www.prnewswire.com by U.S. Census Bureau
U.S. Census Bureau Daily Feature for March 24: American Wines

WASHINGTON, March 24, 2017 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:

AMERICAN WINES

Profile America — Friday, March 24th. One of the major figures of the American wine industry — Julio Gallo — was born this week in 1910. When Prohibition ended, he and his brother Ernest started making wine in humble surroundings — a rented California warehouse with equipment bought on credit. Years of hard work saw their winery became the largest in the U.S., and their creative marketing techniques helped shape the nation's drinking tastes. When the Gallos began their business in 1934, Americans on average drank only about a quart of wine per year. Today, that figure is 2.83 gallons per capita. The enduring Gallo establishment is joined by nearly 3,200 other wineries in America, which decant nearly $20 billion in yearly shipments. You can find current data on the country's economy by downloading the 'America's Economy' mobile application at www.census.gov/mobile.

Sources:
Julio Gallo biography/accessed 12/28/2016: http://www.nytimes.com/1993/05/04/obituaries/julio-gallo-83-wine-industrialist-dies.html?pagewanted=all&src=pm 
Gallo wines/accessed 12/28/2016: http://www.gallosignatureseries.com/our-story/our-heritage 
Winery receipts/Annual Survey of Manufacturers/NAICS 31213: http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ASM_2014_31VS101&prodType=table 
Number of wineries/County Business Patterns/NAICS 31213: https://factfinder.census.gov/bkmk/table/1.0/en/BP/2014/00A1//naics~31213 
Wine consumption/accessed 12/28/2016: http://www.wineinstitute.org/resources/statistics/article86

Profile America is produced by the Center for New Media and Promotion of the U.S. Census Bureau. Statistics and accounts drawn from cited non-Census sources are employed for illustrative or narrative purposes, and are not attested to by the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Audio" in the "Library" pull-down menu). 

 

SOURCE U.S. Census Bureau

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