Online Ordering Becomes Easier on Tablets and Mobile Devices
The new site features a fluid, “responsive” design that automatically detects what kind of device and screen size a user is using to browse http://www.etundra.com, and adjusts webpage components accordingly to provide the most optimal viewing and purchasing experience. The large menu as seen on a laptop or desktop computer has been replaced with large, clear icons for quick access to customer service, the search menu, account area and more. A larger flyout menu, accessed by tapping the “Menu” button, features the same familiar categories so users can quickly dive into the products they are interested in.
Users can still see what they want (and nothing they don’t) by utilizing the “Filter By” menu options. With the ability to filter by brand, category, items on sale and more with a simple tap of a finger, mobile users will find it easier than ever to locate the product they’re looking for.
In addition to an updated, cleaner design, users will notice the new streamlined one-page checkout to make ordering easier. With only a single page to review the cart, enter billing information and add a coupon code, users no longer have to worry about paging during checkout. Tap once and done.
“Anyone can make a mobile-friendly website,” says VP of eCommerce Jeff Day. “For us it wasn’t just creating a scaled-down version of the existing website, it was about enhancing the user experience. When we redesigned the navigation and shopping cart interface, we approached it with the same thought, care and precision that makes up Tundra Restaurant Supply.”
The new website also features notable changes for those working on a traditional computer or laptop. Desktop users will appreciate the new locking navigation bar at the top of their browser window; the search, my account, Live Chat and navigation are always easily accessible no matter how far a user scrolls down the page. In addition to scaling down for mobile devices, http://www.etundra.com will expand to accommodate larger screen sizes as well.
To view the new mobile-friendly site from Tundra Restaurant Supply, visit http://www.etundra.com.
About Tundra Restaurant Supply
Tundra Restaurant Supply is the leading distributor of food service equipment, supplies and parts to innovative restaurant concepts. For over 20 years, Tundra has cultivated and nurtured lasting relationships with prominent and respected industry leaders by helping brands build long-term growth strategies. Through a powerful network of logistics, services and technology platforms—thoughtfully managed with a personal touch—Tundra is equipped to creatively tackle the challenges of today’s restaurants. Get more from your supply partner—grow and thrive with Tundra Restaurant Supply.
Online Marketing Strategist