Herschel Supply Creates ‘Ice Cold Pack’ Line for Coca-Cola

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Herschel Supply’s new backpack and bag line is most stylish use yet for recycled Coke bottles

You can't even tell they're made from recycled bottles...because it would be totally weird if you could.

I’d like to buy the world a Coke duffle or tote — Herschel Supply’s new travel-ready accessories line is that classic and adorable. And it’s the real thing. Inspired by sun-filled moments with a perfectly chilled soda, the fashionable Vancouver-based company has partnered with Coca-Cola to design the official “Ice Cold Pack” line of branded backpacks, totes, pouches, and headwear.

Created for road trips, picnics in the park, or trips to the beach, the Ice Cold Pack features select signature styles equipped with a lightly insulated cooler liner. The items feature waterproof elements like segmented exterior side sleeves and fully drainable bases with metal grommets. A custom checkered print adorns each exterior, featuring the “Ice Cold Coca-Cola Sold Here” slogan that has adorned vintage Coke vending machines and signage all over the world. Must-haves for frequent flyers are the Chapter Travel Kit ($40) and Sparwood Duffle ($75), both decorated with Coca-Cola logos in different languages. 

Best of all, the line is constructed with a durable fabric created from recycled PET plastic bottles. The Settlement backpack ($80) and the new Bamfield Mid-Volume tote ($80) each reuse approximately 13 bottles, while the Network Large pouch ($30) utilizes about two.

Rendered in the same checkered pattern are two headwear choices: an all-mesh Lake Bucket hat ($45) and the cotton twill Glendale cap ($40) with lightweight mesh side panels to keep you cool when there’s no cold cola on hand.

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Herschel Supply’s Ice Cold Pack is available at select retail and at herschelsupply.com