If you’ve been to France recently, you may have noticed that McDonald’s à la française is quite different from the familiar outlet that most of us know in the U.S. With McCafé’s serving espresso and croissants, and "Le Petit McBaguette" on the menu, one might wonder if the French outlets are indeed part of the same chain.
However the brand has chosen to reinvent itself within French borders, the move has been wildly successful. France is actually McDonald’s second-largest market in the world (next to the U.S., of course) and was home to at least 1,200 franchises in early 2012.
The chain is hardly showing any signs of slowing down in the country. If you stop in on your next trip, expect to find a lot of French teenagers and spacious and modern interiors, as well as grass-fed beef and Dijon mustard on the menu.
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