'Tis the Season
We’ve been waiting long enough for some of our favorite foods to finally come into season. With the start of fall, along come Brussels sprouts, winter squash, sweet potatoes, and cranberries, to name a few. Other fruits and vegetables, like artichokes, apples, and pomegranates, reach their flavorful peak during the season. You can probably already tell that we’re super excited for fall’s bounty, but we also want to remind you why you should be eating produce that's in season.
First off, it’s much more affordable to eat seasonally... try buying tomatoes in the winter and you’ll see. The reason behind the price dip is because when produce is in season, that means it’s in abundance. It’s the basic law of supply and demand.
Another reason to eat seasonally is that when produce is at its peak season that means its taste is at its peak as well. During off-months when produce is still available but not necessarily in season, it may have to travel a long way to get to the supermarket where you’re purchasing it, and the travel causes the food to lose moisture, nutrition, and flavor along the way.
Finally, eating seasonally means that every few months you are shaking it up and trying new foods. Get out of your produce comfort zone and try something new. You may even find a food or two that you didn’t even realize you liked before!