Asian-inspired fast causal concept focuses on culture with limited-time offers and giveaways
Atlanta, GA (RestaurantNews.com) Tin Drum Asian Kitchen, a fast casual concept focused on fresh, bold, Asian inspired cuisine, is bringing the flavors of Saigon to the state of Georgia with the unveiling of its newest product line up, which features authentic ingredients and refreshing options just in time for summer. Available now through August 13, guests can enjoy a variety of new menu items such as the Saigon Citrus Bowl and Prickly Pear Lemonade that add a unique twist to the brand’s lineup of Asian fusion style dishes.
The Saigon Citrus Bowl takes the popular Vietnamese bowl to the next level, made with Sing Chow noodles tossed in a sweet and bright citrus chili lime vinaigrette, a protein of choice sautéed in Teriyaki, fresh romaine, carrots, cucumbers, cilantro and topped with sprinkled roasted peanuts. Customized to fit personal preference, guests can choose chicken, shrimp, steak or tofu. The bold flavor combinations featured in the Saigon Citrus Bowl are inspired by the rich, diverse food culture found only in the famous street food scene in Saigon.
“Asian inspired flavors and culture are at the heart of our brand and we’re excited to have created a menu item that transports our guests to the variety of unique cuisine offered in the food capital of Vietnam without needing a passport,” said Steven Chan, founder of Tin Drum Asian Kitchen. “The Saigon Citrus Bowl embodies Tin Drum’s menu versatility and innovation by showcasing the variety and breadth of Vietnamese cuisine. Our new lineup is a testament to our commitment of embracing the various cultures that inspire our ongoing menu innovation, and we look forward to taking our guests on the culinary adventure that’s offered with Saigon Summer.”
Serving as the perfect cool down on a summer day, the new refreshing Prickly Pear Lemonade is another addition to the Saigon Summer limited-time menu. Coinciding with the tangy flavors of the Saigon Citrus Bowl, the bright pink, tart and sweet summer drink serves as the perfect summer sippin’ option that can help guests combat the Georgia heat. The new beverage addition reflects the fun atmosphere and ambience of Vietnamese culture and showcases the brand’s mission of providing guests with an authentic, top-notch dining experience.
To continue the celebration of Saigon Summer, Tin Drum Asian Kitchen has partnered with King of Pops, an Atlanta-based popsicle company specializing in a variety of homemade flavors, for the “Golden Ticket” contest. Kicking off now through June 30, guests have the chance to discover a “golden ticket” that will be on the sticks of randomly selected King of Pops popsicles. Lucky winners will be selected each week during the duration of the promotion, and will have the chance to score a variety of prizes including free entrées, appetizers and free Tin Drum for a year. In addition to the Golden Ticket contest, Tin Drum is offering a variety of promotional meal deals including Fortune Fridays, where customers can purchase a Saigon Summer Bowl and fountain drink for eight dollars through August 13, at participating locations only. From June 5 to June 11, guests will also be able to enjoy the Saigon Citrus Bowl for six dollars.
Tin Drum Asian Kitchen provides the fast service and convenience of Asian street-side cafés, prepares each meal to order using fresh, simple ingredients. The menu is a dynamic mix of traditional Asian fare with bold flavors and features cuisine inspired by the cultures of China, India, Japan, Korea, Thailand and Vietnam. The restaurant’s aggressive franchise growth is backed by the entrepreneurs at the BIP Franchise Accelerator, a division of venture capital firm BIP Capital, which invested in the brand in 2010. BIP Capital has invested more than $250 million in emerging, high-growth brands across the franchising, software, and technology and consumer products industries. BIP Capital created the BIP Franchise Accelerator to leverage its leadership team’s deep franchise experience to help emerging brands accelerates their growth. In addition to Tin Drum Asian Kitchen, the BIP Franchise Accelerator’s portfolio includes Tropical Smoothie Café, which has more than 570 locations nationwide.
About Tin Drum Asian Kitchen
With nine locations throughout Atlanta, Ga., Tin Drum Asian Kitchen, a fast casual concept focused on fresh, bold, Asian flavors, is inspired by music and the street-side cafes of Asia. The menu carries bold flavor profiles and all food is cooked fresh to order in an open kitchen. The space invites all taste buds and styles, and looks to elevate the fast casual dining experience with thoughtful, modern design elements and surprising, delightful details. For more information about Tin Drum, visit tindrumcafe.com.