Things Are About To Get Loco

From www.prnewswire.com by Diageo
CAPTAIN MORGAN Launches LocoNut; Then Things Got Loco!

CAPTAIN MORGAN LocoNut (PRNewsFoto/Diageo)

CAPTAIN MORGAN Launches LocoNut; Then Things Got Loco!

NEW YORK, March 23, 2017 /PRNewswire/ -- SOMEWHERE ON A BEACH, USA -- Coconut lovers, listen up! According to the U.N. Food and Agriculture Organization (FAO), more than 60 million metric tons of coconuts are produced every year for water, oil, milk, butter…and the list goes on. Now, CAPTAIN MORGAN is taking some of those coconuts and turning them into a delicious new shot, just in time for summer. Introducing CAPTAIN MORGAN LocoNut, an insanely delicious shot made with Caribbean rum, coconut liqueur, spice and natural flavors. Today, we raise a shot glass to those versatile coconuts, and to you, you loco coconut lovers.

After blasting into the shots category with CAPTAIN MORGAN Cannon Blast, CAPTAIN MORGAN LocoNut is shaking things up with its new coconut-flavored shot which comes in a coconut-shaped bottle, smells like a coconut and yeah, you guessed it, tastes like a coconut. It's the perfect shot to enjoy responsibly with friends, co-workers, bro-conuts, fun in-laws, very friendly strangers and of course, coconut lovers over the age of 21.

"Shots and coconuts are easily the best part of any summer bash (I should know), so why not bring them together?" said Captain Morgan. "Summer like a Captain and turn things up with LocoNut!"

LocoNut (40 proof, 20% ABV) has a suggested retail price of $14.99 for a 750 ml bottle, and it's coming to a store (and a beach) near you. And, just when you thought this shot couldn't get any more loco, we're proud to announce that CAPTAIN MORGAN LocoNut is gluten-free!  

Though it is best enjoyed as a chilled shot, CAPTAIN MORGAN LocoNut can also be served in a tropical cocktail or mixed shot. If sipping the sweet taste of coconut is more your style, try the Loco & Coco or the Captain & Loco:

Loco & Coco 
3 oz. CAPTAIN MORGAN LocoNut Coconut Shot 
4 oz. Coconut Water 
Directions: Combine CAPTAIN MORGAN LocoNut with coconut water and serve over ice.

Captain & Loco 
2 oz. CAPTAIN MORGAN LocoNut Coconut Shot 
0.5 oz. CAPTAIN MORGAN Original Spiced Rum 
Directions: Combine CAPTAIN MORGAN LocoNut and CAPTAIN MORGAN Original Spiced Rum and serve over ice.

Drink Responsibly. Captain's Orders. To learn more about CAPTAIN MORGAN follow us on social media on Instagram (@CaptainMorganUSA), Twitter (@CaptainMorganUS) and like us on Facebook (@CaptainMorganUSA).

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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Contacts:                  


Joe Clarkson            

Jim Sias                                  

Taylor, 704-644-6912   

Diageo, 646-223-2305

jclarkson@taylorstrategy.com      

Jim.Sias@diageo.com

 

SOURCE Diageo

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