SYNEK unveils a new redesigned Home Draft System and website today, Synek is one of a new generation of devices aiming to bring draft quality beer to your home. With a successful $650,000 kickstarter campaign Synek (‘sin-eck’) has redesigned a newer slicker final dispenser design then the one we wrote about in June.
“We believe that SYNEK could have the same impact on beer that Keurig had on coffee,” said Steve Young, Founder. “Brewers engage more customers, distributors save on shipping costs, retailers fit more product on shelves, and customers access more brands than ever before.”
Unlike bottles and cans, SYNEK bags can be filled from any tap, giving access to an unlimited variety. The dispenser is self-refrigerated and pressurized, which extends the shelf life well past growlers. In addition to the aesthetic changes, the new design includes several functional improvements to the original prototype, including: improved insulation, cooling, and the ease of interchanging bags.
I personally like the idea, the challenge is getting breweries and taprooms to fill their packages, easy as that is it’s hard to get people to change.