Is that a blue label I spot on your seafood package? NPR reports that big-box retailers including Costco, Target and Wal-Mart are committing to new fresh and frozen seafood sections, buying blue-labeled packages that indicate approval from eco-friendly Marine Stewardship Council (MSC).
This guarantees a fishery's adhered to strict standards of tracing your seafood. The goal is to make sure certain fish are being harvested and not over-fished, and ensure proper labeling so consumers can trust what they see.
In 2010, Target eliminated selling farmed salmon due to concerns about environmental impacts and recently partnered with the nonprofit marine conservation FishWise to implement environmentally responsible business practices. Target's goal is to sell only sustainable and traceable seafood by 2015.
Don't see the label at your favorite store? Ask for it. Generating demand keeps pricing competitive and keeps the customer happy from boat to plate. And hopefully, this will help reduce the amount of mislabeled fish in the business. Watch below to learn more.
The Daily Byte is a regular column dedicated to covering interesting food news and trends across the country. Click here for previous columns.