Leading Beverageware Brand Launches New Campaign to Help Consumers #SipConfidently
CHICAGO, Oct. 27, 2016 /PRNewswire/ -- Americans are no strangers to spilling their drinks (and the embarrassment that comes with it), according to results from a nationwide survey.1 Inspired by the surprising steps that consumers will take to avoid spills, Contigo launched a campaign titled #SipConfidently to encourage consumers to sip their beverages confidently and avoid everyday spill situations.
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7868851-contigo-sipconfidently-avoid-spills
The #SipConfidently campaign encourages consumers to share photos of their stress-free commute with their Contigo travel mug or water bottle. The brand's line of AUTOSEAL® to-go beverageware products are thoughtfully designed to automatically seal between sips and are 100 percent spill-proof and leak-proof.
Survey results revealed unexpected facts about America's spilling habits and what they'd sacrifice to a avoid spills. Key findings from the survey include:
"We all have had our sip mishaps, and our job is to make sure Americans can confidently take on their day without the stress of a spill," said Todd Starr, Vice President of Marketing and Product Development at Contigo, a business of Newell Rubbermaid. "All Contigo products are thoughtfully designed and engineered for an on-the-go lifestyle. We are always listening, observing and talking to consumers, seeking the best solutions to their everyday problems — like making it to work with your coffee in your travel mug, not on your shirt."
Contigo AUTOSEAL and AUTOSPOUT® products are available at a variety of retailers including Target, Walmart, Amazon, Costco, Bed Bath & Beyond, and online at www.gocontigo.com. For more information on Contigo and their full line of beverageware products, visit GoContigo.com, and join the conversation on Facebook, Instagram and Twitter. #SipConfidently.
Chicago-based Contigo, a Newell Brands business, is a leading producer of innovative, leak-proof beverageware. Many Contigo travel mugs and water bottles feature the revolutionary AUTOSEAL® patented technology that automatically seals between sips, while additional models offer the patent-pending AUTOSPOUT® lid - featuring a drink spout with a one-touch button for easy opening and one-handed drinking. Contigo brand products – travel mugs, water bottles and kids water bottles – marry innovative technologies with on-style designs for products that consumers can feel confident about – whether they're commuting to and from work, heading to the gym, or entertaining at home. See the entire line of Contigo® products at www.GoContigo.com.
1 Survey conducted online by YouGov in June 2016 to a nationally representative US sample of n=1,165 adult respondents aged 18+
SOURCE Ignite USA