On November 9, 2022, the Aldi Insight Center in Batavia, Illinois, a "model grocery store," was the wedding venue for one couple who got married in its aisles. From a professional photographer and travel accommodations to a full-fledged reception held at the wine and beer section, complete with chicken sliders, coconut shrimp, cocktails, and a three-tiered cake, Aldi paid for everything.