FOOD NEWS
Why McDonald's Fish McBites Were Halted After Only 3 Months
By David Tran
In February 2013, McDonald's introduced Fish McBites, but sadly, the bites were taken off the menu after only three months.
Fish McBites were tiny bite-sized versions of McDonald's Filet-O-Fish sandwich and were introduced to provide more seafood options at McDonald's, especially on the kids' menu.
Some speculate low sales for the discontinuation of the menu item. As CBS News reported, the new Fish McBites gained minuscule buzz and did little to recuperate sales.
However, the floundering sales may not have been responsible for the Fish McBites' demise, as it is documented that they were meant to be a limited-time offering.
Although the exact reason why Fish McBites were discontinued is murky, the fish bites have developed a cult-like following.