Jordan DeCicco brewed his first batch of Super Coffee in his Philadelphia dorm room in 2016 in an attempt to find an alternative to sugary energy drinks. He later started a company with his two brothers to sell Super Coffee, which claims to be a low-sugar, high-protein alternative, and they sought backing from the Sharks on Season 9, Episode 22 of "Shark Tank."

The DeCiccio brothers asked for $500,000 in return for 4.5% ownership of the company, but unfortunately, all of the Sharks declined the offer. Although the DeCiccos left the tank empty-handed, it didn't stop them from growing, as Super Coffee has only gained popularity since the "Shark Tank" episode.

In the year the company appeared on "Shark Tank," Super Coffee saw $4 million in sales, and two years later, it jumped to $55 million. By 2019, a year after the trio appeared on "Shark Tank," Super Coffee rebranded as Kite Life and was featured in Forbes' 30 Under 30 list.

Super Coffee now sells 30 different products, including creamers, coffee grounds, espresso, and new Super Coffee flavors, in millions of stores across the country. The company has gained love from coffee aficionados and celebrities alike, such as actress and singer Jennifer Lopez and former baseball player Alex Rodriguez, who invested in the company in 2020.