Aisha Chottani and Faheem Fajee created a botanical water called Moment, which they claim "reduces stress and feels like meditation." The duo went on "Shark Tank" to ask for a $200,000 investment in exchange for 10% of their company, but the Sharks did not make an offer due to the volatility of the drink industry and the duo’s proposed subscription-based sales model.

While the Sharks rejected an investment opportunity in Moment, the drink found success in other channels and has since expanded its offerings of flavors from three to 11, including cherry hibiscus, blueberry ginger, and lychee mint. There are also now both still and sparkling options, and the brand appears to be doing well.

Moment also has partnerships with charitable organizations, including Calm Classroom, which helps spread awareness of mindfulness in schools. The brand also joined forces with Lululemon and added a special new flavor, Sparkling Lemon Lemon, to celebrate the partnership.