TORONTO, ON - APRIL 05:  Mark Cuban, Kevin O'Leary and Barbara Corcoran attend Shark Tank's Kevin O'Leary launches symposium celebrating global entrepreneurship at Casa Loma on April 5, 2018 in Toronto, Canada.  (Photo by GP Images/Getty Images)
Where Is Luma Soda From Shark Tank Today?
By Arianna Endicott
Jim Otteson created Luma Soda as a substitute for sugary sodas, hoping to achieve the same satisfaction as a can of cola without added sugars or artificial sweeteners.
However, on his Season 10 appearance on “Shark Tank,” his quest to expand his business into physical stores was shot down by all the sharks present.
During his exit interview from the show, Otteson expressed disappointment and was concerned about the future of Luma Soda, but said “we're going to keep fighting.”
Unfortunately, Luma Soda doesn't appear to be selling its drinks anymore and its Facebook appears to have been abandoned since September 2018.
Though the Amazon storefront is still up, none of Luma Soda's products are available for purchase, and Otteson's LinkedIn profile states he is no longer the company’s CEO.
Social media comments on the product have been mixed, with some customers asking when it would be back in stock, while others complained about
its affordability.