Jung Song started Cupbop as a food truck in Utah in 2013 due to his desire to showcase Korean food to the rest of the world, and he quickly expanded to a permanent location. Song then brought the Korean barbecue brand to Season 13 of “Shark Tank” and came to an agreement with Mark Cuban for $1 million in exchange for a 5% stake.

Since appearing on the show in early 2022, Cupbop opened nine more brick-and-mortar locations in the United States and currently has locations across Utah, Idaho, Nevada, Oklahoma, Arizona, and Colorado. The chain has also found success overseas, with over 100 Cupbop restaurants in Indonesia alone.

The chain has also expanded its menu, and in addition to Korean BBQ bowls, it now sells a variety of bowls featuring Korean foods. Customers can choose from fried tofu, Korean-style fried chicken, BBQ pork, veggies, and more, and can even complete their meals with a side of deep-fried potstickers or a bowl of kimchi.