When Shannon and Florian Radke started Cinnaholic, their goal was to "solve everyone's dessert cravings" with vegan, customizable cinnamon rolls. They appeared on Season 5, Episode 28 of "Shark Tank" seeking $200,000 for 20% in the company, and made a deal with Robert Herjavec for $200,000 for 40% with a refocus on e-commerce rather than expansion.

Despite Robert Herjavec's push for e-commerce, Cinnaholic does not currently offer shipping for any of its products; instead, the company focused on expanding and opening franchises across the United States and Canada. Herjavec continued working with the owners, and it paid off because today, Cinnaholic has over 70 locations, with plans to continue expanding.

Cinnaholic has also expanded their menu, offering edible cookie dough, brownies, cookies, and banana bread at their locations. Of course, they’ve also stayed true to their name — in addition to their classic cinnamon roll, they offer Baby Buns (mini cinnamon rolls) and Cinnacakes, featuring a choice of frosting flavor and up to five toppings.