Cold brew coffee with ice on wooden table
Where Is BRUW From Shark Tank Today?
By Nico Danilovich
Most at-home coffee filters aren’t intended for making cold brew coffee, which was why entrepreneur Max Feber invented BRUW, a cold brew mason jar filter. On “Shark Tank” Season 10 Episode 9, Feber pitched BRUW seeking $50,000 in exchange for a 25% stake, and struck a deal with Mark Cuban for $50,000 in exchange for 30%.
When Feber appeared on the show, he had just finished his first year of college, which caused him to burn out from doing both school and BRUW. Failing to find a buyer, he created a cold brew tea product to revitalize the brand, which Snarky Tea, a company featured on "Shark Tank" a season before, noticed and acquired BRUW.
While this was a big breath of relief for Feber, a look at his LinkedIn reveals he's devoted himself to the business world in the years since. He has become a brand manager, product marketing manager, director of operations at different companies, and has even founded a new business called "Bellwether," but few details seem to be publicly available about it yet.