There's Actually A Reason Costco Avoids Labeling Its Aisles
By Camryn Teder
Having some guidance as to what each aisle contains is a simple concept and is very helpful in helping customers navigate a store, but Costco doesn't have such a thing.
This lack of specific signage is actually by design, as Costco wants its members to walk up and down each aisle so they can look at every product the chain has to offer.
Having no signs for the aisles is a smart way to get customers to spend more, as they will see products they weren't expecting and might end up buying them.
However, if you're tired of the tricks, remember that most Costcos are set up in similar formations, so you should be able to gauge where things might be.
The more expensive items like electronics, luxury handbags, and bedding supplies will be closer to the front, while essentials like bread and milk are located at the back.