When Dairy Queen reached out to Oreo with a proposal to include Oreos in their Blizzards, the Oreo team declared the concept outlandish, so Hydrox, a cookie brand similar to Oreo, partnered with Dairy Queen. DQ then sold over 175 million Hydrox-based Blizzards in the first year, and when Oreo caught wind of how well it performed, the Oreo crew partnered with Dairy Queen.