Burger King drive-in outdoor billboard against a blue sky.
FOOD NEWS
The Singer Responsible For Burger King's 'Whopper Whopper' Jingle
By Matthew Wilson
Burger King's 2023 ad campaign song "Whopper Whopper" has become a viral sensation, racking up over 9 million streams on Spotify and spawning several remixes.
The singer responsible for this successful tune is a hip-hop artist and Brooklyn, New York native Will Crown, better known as Crown and the M.O.B. (Message of the Blues).
In an interview with Kiss 92.5, Crown stepped forward as the person behind the jingle, which focused on Burger King's Whopper meal.
According to the rapper, his involvement in the ad campaign was happenstance. Crown said he was around when Burger King was working on its next ad campaign.
"I just happened to be around the studio, and we were just having fun," he said. "And when I walked in, they say, 'Hey, you know what, give it a try.'"
The rapper has continued to offer variants on the jingle. He continued, "Currently, I have been doing a lot of [Burger King's] jingles, so a lot of the voices you hear is me."