BARGTEHEIDE, GERMANY - MAY 04: (BILD ZEITUNG OUT)  In this photo illustration, a Burger King App in the IOS App Store on May 04, 2021 in Bargteheide, Germany. (Photo by Katja Knupper/Die Fotowerft/DeFodi Images via Getty Images)
The One Time Burger King Had Roast Beef
By Camryn Teder
Even a successful fast food chain like Burger King has faced its fair share of challenges and major flops over the years, such as the decision to release a roast beef sandwich in 1980. The new menu item was a direct result of newly appointed leaders looking to prove themselves against competing fast-food chains.
Burger King's version of the roast beef sandwich consisted of thin slices of roast beef, tomato, lettuce, mayonnaise, and a slice of American cheese upon request. Burger King put coupons in the paper, and they even introduced a buy ten get one free punch card at their locations.
In the end, Burger King's couldn't compete with its roast beef rivals like Arby's, who had been the measuring stick of the roast beef sandwich for years. It wasn't the first time Burger King experimented with new menu items, and judging by its recent decision to add five new burgers to its menu in 2022, it certainly won't be the last.