A closeup of a variety of candy.
FOOD NEWS
The Halted String Candy That '90s Kids Miss Playing With
By Chase Shustack
Like other '90s fruit snacks of that time, Fruit String Thing took your average fruit snack and stretched it out into long fruit-flavored strings, similar to a shoelace.
Most marketing for the Fruit String Thing focused on all the different ways you could play, twist, and bend the fruit snacks into different shapes.
This candy was discontinued by the mid-2000s, possibly because it couldn't compete with other fruit snacks like Fruit by the Foot or Fruit Roll-Ups.
Another possible reason why we don't see Fruit String Thing on shelves anymore is because of the low-fat and non-fat fads that were popular in the '90s.
Despite Fruit String Thing being marketed as a fruit snack, it was actually loaded with preservatives, artificial colors, and high-fructose corn syrup.
However, although Fruit String Thing was discontinued, many on Facebook have fond memories of the snack, wishing it could make a comeback.