A pictures shows the logo signage on the front of a branch of British food retailer Aldi in London on February 9, 2013. The British supermarket chain Aldi voiced anger on February 8 after finding that two of its own brand frozen ready meal ranges -- beef lasagne and spaghetti bolognese -- contained between 30 and 100 percent horsemeat. The meals were all produced in Luxembourg for French supplier Comigel, which said the horsemeat used originally came from a Romanian abattoir via a meat-processing firm called Spanghero in southwest France. AFP PHOTO / WILL OLIVER        (Photo credit should read WILL OLIVER/AFP via Getty Images)
The Clever Reason Aldi Products Are Covered With Barcodes
By Chris Day
While some stores use techniques to get shoppers to spend as much time and money in the store as possible, Aldi wants you to be able to "get in, get out and get home to your family," per its website. Efficiency and speed are key parts of its business model, which involves a no-fail scanning system.
Aldi cashiers are closely watched to see how quickly they can get customers through a line, and the company does everything possible to streamline the checkout process, including making barcodes easy and accessible. No matter how a cashier picks up an item, they will find a barcode ready to scan, eliminating the need to be precise in scanning and saving considerable time.
According to Forbes, this barcode strategy allows cashiers to check out items 40% faster than rival stores, finishing the checkout process in as little time and with as few movements as possible. This speed and efficiency enable Aldi to keep its prices low.