glass of cold cola soft drink with ice on wooden background
Pepsi's New Zero Sugar Formula Has Officially Arrived
By Camryn Teder
With a global revenue of almost $80 billion, PepsiCo is one of the most popular brands in the world. The brand is no stranger to adaptation, and PepsiCo is about to make a big change to its zero-sugar soda.
Pepsi is releasing a brand new edition of its zero-sugar soda with a whole new recipe, and consumers that have tried the soda have dubbed it more refreshing. The new recipe involves an improved sweetener that lends a "more refreshing and bolder taste profile" than before, according to a press release.
During the 2023 NFL playoffs up until the Super Bowl, the soda giant is giving 10 million fans the chance to receive a free Pepsi Zero Sugar by texting "FREE PEPSI" to 81234 through the Playoffs or "FREE ZERO" during the Super Bowl. The company will also run a special commercial during the Super Bowl highlighting its new Pepsi Zero Sugar.