In the spring of 1912, the founder of The Hershey Company, Milton Hershey, and his wife booked a ticket on the Titanic's maiden voyage to return home after a vacation in France.

However, they never boarded the ship. Some speculate that Hershey's wife was ill, so they canceled their plan at the last moment, choosing instead to sail on a German liner.

On April 14, 1912, the Titanic hit an iceberg and sank. Had Hershey been on board, he might not have survived, and The Hershey Company might not have been what it is today.