How Olive Garden's Ingredients Help Keep Prices Affordable
By C.A. Pinkham
Olive Garden can afford to offer deals as they do relative to its closest competitors because its products are cheaper to make, which lowers operating costs.
Olive Garden's primary ingredient is pasta, which is both cheap and filling. This allows the chain to serve generous servings without affecting back-end costs.
While Olive Garden is cheaper than most family restaurants for the amount of food you're getting, it still makes an absurd profit compared to most of its competitors.
Despite critiques about authenticity, the chain's success is evident, as many Americans prioritize value and are happy to get a metric ton of pasta for less than $15.