FOOD NEWS
How McDonald's Was Able To Manage Selling A Lobster Roll
By Kalea Martin
Over the years, McDonald's has introduced many different regional menu items, but it might come as a surprise that the chain sold lobster rolls on and off for several years.
A regular lobster roll cost around $30 in 2022, but the McLobster Roll was only $3.99 when it first came out and $9 at its highest.
Instead of being made with lobster tails like a traditional roll, McDonald's used cheaper meat from the claws, knuckles, and legs and bought it in volume for an affordable price.
According to the ingredients listed on their website, the roll was 100% lobster sourced from U.S. and Canadian waters.
Customers with less refined palates may not have noticed too much of a difference, but some picked up on the extra fishiness and reported the texture as more mushy than meaty.