CHICAGO, IL - DECEMBER 11:  A customer heads to the checkout with a shopping cart loaded with Hostess snacks at a Jewel-Osco grocery store on December 11, 2012 in Chicago, Illinois. The Jewel-Osco grocery store chain purchased the last shipment of 20,000 boxes of Hostess products and put them on sale in their stores throughout the Chicago area today. Hostess Brands Inc. shut down its baking operations and began liquidating assets last month after failing to negotiate a labor contract with Workers with the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union  (Photo by Scott Olson/Getty Images)
How A Shoe Brand Is Responsible For The Twinkies Name
By Aimee Lamoureux
Before Hostess became a famous brand, they were a small Illinois-based bakery called Continental Baking Company. The company was managed by baker James Dewar, who devised the Twinkie out of sponge cake and banana filling during the Great Depression and named it after a shoe brand.
Not long after baking the first Twinkie, Dewar saw a billboard for “Twinkle Toe Shoes” and decided to use a shortened form of the name, “Twinkie,” for his new snack. Twinkies (both the name and the product) took off, and now — almost 100 years later — the name has never been changed.
While the name of the Twinkie did not change, the recipe did, as banana shortages due to World War II caused Hostess to switch to using vanilla cream a few years later. The vanilla flavor proved to be more popular than the original, and that version took off.