The entrance of Trader Joe's.
Here's Why Trader Joe's Employees Wear Hawaiian Shirts
By David Tran
Trader Joe's employees are extra friendly, and their Hawaiian shirts have become emblematic of the grocery store and its goal of being fun and unique.
The shirts tie in with Trader Joe's nautical theme and, according to Trader Joe's website, are worn by "our Crew of adventurous traders on the culinary seas.”
Crew member titles, such as merchant and mate, are also part of the theme. On Reddit, an alleged Trader Joe's employee said Hawaiian shirts are reserved for captains (managers).
Other crew members typically wear plain shirts with flower prints on the back, which also nods to Trader Joe's nautical theme.