Thought to be one of the best things to drink in Jamaica, the Campari Ting cocktail is made with ice, one part Campari, and two parts Ting — a sparkling grapefruit beverage.

Campari originally hails from northwest Italy circa 1860. It's a vivid red spirit with about 25% strength and a distinctively complex, bitter flavor.

Punch reports that prior to the 2010s, Jamaican mixologists sometimes stocked their bars with Campari, but it was oftentimes overlooked in favor of alternatives such as rum.

In 2012, the corporate owner of Campari took over a famous Jamaican rum business. To promote Campari, the company drew inspiration from Wrang & Ting — a popular rum drink.

The company replaced the Wray & Nephew rum with Campari, advertising this new concoction at local bars. Pop culture embraced the beverage, showing the red liqueur in music videos.

The campaign performed so well that Campari temporarily couldn't keep up with demand. Bright red text on the outside of bars now signifies Campari's presence across Jamaica.