FOOD NEWS
DoorDash Brings Chefs Together In A Fresh Grocery Ad For Super Bowl 2023
By Stacie Adams
DoorDash released a new, grocery-centric commercial that aired during the Super Bowl 2023, bringing together Wu-Tang Clan member Raekwon (also known as Raekwon "The Chef"), actor Matty Matheson, who plays a chef in the Chicago-set Hulu series "The Bear," and the puppet Tiny Chef of the Nickelodeon show of the same name.
The three “chefs” come together in the ad to assist an intrepid Dasher as she shops for groceries. Matheson shares his tip for finding the perfect pineapple, Raekwon gives instructions on where to find "precious" C.R.E.A.M. (inspired by The Wu-Tang Clan's 1993 mega-hit of the same name), and Tiny Chef takes an adorable dip in a sea of jellybeans.
In addition to TV commercials, DoorDash plans to roll out its grocery-centered campaign on the radio, on the DoorDash app, and on other channels. First-time customers will also get $20 off any orders equal to $45 or more, provided they're placed on February 12 or 13.