FOOD NEWS
Budweiser Is Taking A Play Out Of Six Degrees Of Kevin Bacon For A Super Bowl Ad
By Nick Johnson
One of the best players in the Super Bowl commercial sphere is Budweiser, with past commercials that have included the Budweiser Clydesdales, a persistent puppy, a party for dogs, and a gaggle of croaking toads. During Super Bowl LVII, Budweiser will air a commercial starring actor Kevin Bacon, which references the famous "Six Degrees of Kevin Bacon" game.
In the "Six Degrees of Kevin Bacon" game, you need to find a way to link Bacon with another celebrity using six or fewer films to form a connective chain of co-stars (per The New Zealand Herald). People have been playing this celebrity-centric name game for years, and Budweiser is capitalizing on it with its new advertisement.
The commercial, narrated by Bacon, is entitled "Six Degrees of Bud" (now available on YouTube) and whisks viewers along on a journey with a six-pack of Budweiser. Each time a bottle is removed, the six-pack is transported to a new location, such as a food truck, a game of pickup basketball, a music studio, and a yard party.
With six degrees and six beers, it's easy to see how Budweiser came up with the idea for its new commercial, but Bacon states that the game, at its core, is about human connection. When he is removed from the game entirely, it shows that all of us are linked in one way or another, and the six-pack in Budweiser's ad represents the thread that ties people together.